Sensible Cloud - Leaders in Cloud Computing

Sensible Cloud provides software and solutions based on our innovative sense cloud application platform, to guarantee high value business applications meet expectations of the business communities they are designed to support. By offering real time business policy enforcement for applications running on any platform (server farms, JEE, Cloud, SaaS, etc.), businesses can be sure they get the most value from their IT and computing infrastructure (wherever it is) according to priorities set and maintained by the businesses themselves.

To facilitate this, our goal as a company is to work with customers and partners on a long term basis by proving our value and delivering direct benefits in the short-term combined with the highest degree of integrity, quality, and openness to foster long-term business relationships. We will help and guide every customer to extract the maximum level of benefit and value to their organization from engagement with Sensible Cloud and sense.

Sensible Cloud is a privately held UK based company with offices in Italy, UK, Switzerland, and the US – founded by industry experts with over 20 years experience in enterprise applications development, Client Server, J2EE, and SOA solutions. sense is the cumulative result of the practical experience and needs of dozens of enterprise level applications development projects operating in existing and emerging technology platforms to the highest degree of performance and reliability.

who we are … and where we are …

Generations of hardware and software acquisitions have been made using traditional capital or expense cost models that require your organization to pay large amounts of up-front fees for the use of long-term assets.  In the large majority of cases the return on any investment has never been proven to be positive, and yet still we buy these critical business resources on “trust” and belief that we will garner value and benefit from them.

Software as a Service (SaaS) threatened to reduce a lot of the risk and headache as we moved to a simpler subscription model for “renting” software and application licenses.  This still requires paying a regular fee for the right to use software or services that may not be fully utilized over the contracted period – e.g. a per user model charges whether the user is actively using the software or is on holiday or asleep. It is a step in the right direction, but not far enough.

One of the key business benefits to customers, and key disruptors to hardware and software selling machines is cloud computing’s base in the pay-as-you-go model, i.e. you only pay for what you use at the time you use it. Imagine being able to provide a brand new high powered server farm for the introduction of a new web based service to your market with zero capital outlay, only minutes of  configuration, and per use business terms that charge you for what you consume and can be setup online in a few minutes.

Cloud computing, whether you are acquiring extended hardware resources,  whole application platforms or component business services allows you to only pay for resources you use. This approach is revolutionizing the way organizations buy and measure their success from IT related purchases, impacting the vacuous and aggressive over selling techniques of traditional IT vendors and giving the market a much more transparent way to manage and monitor the commercial relationships created.  The consumer is put back in charge of the value chain and decides how and where to drive in a transparent assessment of the use and value against the costs incurred.

By offering sense as a pay-as-you-go license and providing business criteria for how IT resources are allocated to high value business application in real time, sense provides the maximum business control of how IT operations dollars are used. Operating across your existing JEE servers, virtualization solutions and cloud operations transparently, sense can bring the enterprise guarantees, policies, and SLAs that you demand to your cloud based soluitons (whether private opr public).

What are some of the most important issues impacted by sense and cloud computing in reducing the overall complexity and increasing the effectiveness of IT$ spent in corporations, governtment departements and Internet communities? The attached document provides a list of important value checkpoints.

sense and cloud computing impact

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